VB’s Story

Founder, Jennifer Higgins, and her partner, Megan Wilkes, long-time friends and now neighbors, have lived in Las Vegas for over 50 years combined. Megan grew up in Las Vegas and after attending Bishop Gorman High School and UNLV, she married and raised 3 children. Jennifer grew up in Winter Park, Florida, graduated from Southern Methodist University, then married and raised 3 children.

In Las Vegas, with an abundance of energy and creativity, Jennifer and Megan began an adventure into a very competitive market not too often navigated by women. They wanted to bring a local, woman-owned business to Las Vegas and the thought of a vodka company intrigued these two fun, cosmo-loving, undaunted mompreneurs – Vegas Baby!

After trademarking the brand, months of work, taste-testing, critiquing, and decision-making ensued. This was followed by countless iterations of logos and labels and most importantly creating the perfect vodka. A partnership with a boutique distillery in Bozeman, Montana that shared like values and offered pure, crisp, mountain water was their true jackpot.

With the support of family and friends, Vegas Baby Vodka was born — CHEERS!